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Harness the Power of the Testimonial in Your Postcard Mailing by Mark Bradley
Want to power up your next postcard mailing?
Then go one step beyond merely telling your audience what your real investment business has done for others in the past have your customers tell them.
No you do not have to enlist your former customers to telephone prospects. Instead use the powerful direct-marketing tool called the testimonial. If you have been in business long enough, it is easy enough to ask a satisfied customer to write a couple sentences (it really does not need to be any long than this) about how they benefited from your services.
A true, honest and compelling testimonial from a satisfied customer is much like a picture it is worth a thousand words.
You can try to convince your audience till your pen runs out of ink that your service is well worth their time and energy. But, face it, you have got a vested interested in telling people that you want to make money.
On the other hand, a person who is volunteering their very positive experience is much more persuasive. I have seen some direct-mail for products that is nothing but two page or more of testimonials.
You can give this testimonial a clever headline. Let our customers speak for us. Our customers say it much better than we can ever!
The point is that your message will have a more powerful impact when you add a testimonial that praises your services.
Your next question, no doubt, is just where do you place these testimonials. You may truly believe that one area of your postcard is simply better than another. Well, as far as direct marketers can tell right now from research, no single area is really any more effective than another.
If you feel you do not have space on the message side of your postcard, look to the front. That is right the area that is reserved for the address. Why not put a short testimonial or two on the front.
When I worked as a copywriter for a nutritional supplement company, we routinely placed to testimonials on the front side of any postcard mailing we had create. And I must tell you that our postcards received an absolutely outstanding response rate! Of course, if you can place them any where on the other side as well it only increases the potency of your marketing campaign.
Testimonials tell your audience that you have already done business in a professional manner. More than that, they show your audience that you are just not generating hype. Anyone can send a postcard telling you they can buy your house in 48 hours. But not everyone can actually do that. If you have a customer or two or three you can tell them for you, then you have overcome their initial, innate hesitancy.
So, be sure to include one or more testimonials in your next postcard mailing. If you have never used them before, just be prepared for an increased response in your real estate investment campaign.
From Mark Bradley - The Real Estate Web 2.0 Coach and The X-Factor Real Estate Web 2.0 Secrets
Article Source: http://www.earticlesonline.com/Article/Harness-the-Power-of-the-Testimonial-in-Your-Postcard-Mailing/608715
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